With all the hype about online reviews and how they affect your business, it’s often difficult to decide what route you should take as a business owner in dealing with them. Companies like Yelp don’t make it any easier. At times it even seems they encourage consumers to write out right slanderous reviews. Now, as a business owner how are you to decide how to deal with this?
An article written by Keely Kolmes of the New York Times states:
“Some doctors address this problem by requiring their patients to sign forms promising not to post reviews of services on Web sites. A company called Medical Justice, which helps doctors fend off malpractice suits, has encouraged its clients to have patients sign agreements giving the doctors control over Web postings mentioning their practices.”
This is a method you can definitely try, but not one I would recommend. It’s trying to go around the problem instead of working through it. People will always complain no matter what you do. You need to take a 3rd party approach. Having someone gather reviews and syndicating them as well as defending negative reviews is essential in todays business. Call Pro-Insites today to see how we can help