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Category Archives: Industry News

Well this obviously explains current news with web based industries.

How Long Before I See Some SEO Results?

A great question and as we say in Italy… “Con niente non si fa niente” ; with loosely translated means; ‘ with nothing , you can do nothing. This is incredibly relevant to SEO and life in general. As I will discuss in this important SEO release; quality SEO takes some time and most importantly consistency.

How long it takes to get ranking on your site depends on quite a number of factors.

• How long your site has been online for

• How many incoming links you already have

• Where the above links are placed

• How competitive your keywords or market is

• How well you optimize your pages

• The amount of time you spend on SEO

• Your current marketing budget and the % given to SEO

New Websites

Typically if your site is brand new and you are willing to spend a minimum of 8 to 10 hours work per week on SEO. Even using such a small budget of few hundred dollars, we can start to see some good results within two to three months. Of course if time is of the essence and with less restrictive budgetary constraints, we can up the hours spent on your site. The more time we spend the more we can expect definitive changes after as soon as one month.

What’s different about my approach to SEO? Let us start off with the most important aspect of my arsenal; consistency. Only with consistency can we also achieve my secondary directive; up to date solid techniques. By keeping my SEO strategy in line with the dominant powerhouse search engines (primarily Google™, Yahoo, ™ MSN™) you end up with results that will stand the test of time. There are a lot of gimmicks out there promising SEO rankings in a few days, these lessons in futility don’t last and may hurt your ranking in the long run. With new Google™ algorithms adapting to “SEO trickery” they are now punishing accordingly (severe rank cutting / blacklisting). Don’t make this common mistake and throw your money away, ending up with a lower ranking than you started and less novel traffic to your site.

It’s also important to give SEO the precedence it deserves in the fiscal planning of your company. If you have a small budget to work with there will of course be a trade off in terms of hours working on SEO, which means longer wait time on results.

Established Websites

If your site is established to some degree, hopefully you will be indexed already on the major search engines, obtained some inbound links and done some preliminary marketing.

This puts you in good stead to move forward a little faster in the rankings stakes. Although once again being dependent on chosen keywords, you should start to see upward movement of rankings within just a few weeks.

This does not mean that you will reach first place within this period but it does give some estimate to how long ranking may take for given keywords and phrases.

Alessandro Colangeli

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Posted by on June 16, 2011 in Industry News, SEO

 

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Manage your Business’ Reputation, Don’t let it manage your Business

As the influx of businesses into the online realm continues to increase, more and more business owners are awakening to the impact that this vast “World of Mouth” is having on their bottom line. I read an article yesterday where roughly 250 marketers were asked how many of them believed they should be leveraging SM/RM to their advantage. As one would expect, nearly every hand came up. When asked how many had actually implemented a strategy, only about ten hands remained.  This begs the question, why?

When handled properly,

Social Media/Reputation Management

can be one of the largest assets to your marketing arsenal.  Improperly implemented, one can generally hope for menial results at best, and a quagmire at worst. In speaking with clients, one of the running themes of discussion I run into, is the mindset of “I know I need to do something, but I don’t know what to do, how to do it, and if I did, I don’t have the time, resources, or desire to do it myself or hire more staff to handle it, so rather than open pandoras box and risk causing more harm than good, I have chosen to do nothing.” This is completely natural! Conditioning and trepidation can be powerful adversaries! Envision a child going to the dentist…

So… How does one avoid the pitfalls that plague the less successful ventures into this arena? How can I make this dentist visit not only painless, but pleasurable? You’re reading this, so in doing your research you are already ahead of the power curve. Things are changing online every day, so one needs to be up to speed with not only what is hitting hard now, but what WILL BE hitting hard down the road. Do your research, find what directories affect your specific business most. This is a good place to start. Case in point, a restaurant would probably be more concerned with directories like Menuism, Urbanspoon, Zagat, or Menupages. Doubtful an automotive dealership would find any of these sites useful, however would find dealerrater, ratemydealer, etc. much more effective.

Now, you’ve narrowed the scope of directories pertinent to your target market down to a handful of sites. Now what? First things first,

CLAIM YOUR LISTINGS!

This step is invaluable to the security and efficacy of your listings, yet is often overlooked. It costs nothing (I’m not aware of a site yet that charges for this), takes 5-20 minutes depending on site, depth of info, and user proficiency. Once claimed, your listing automatically ranks higher, and on many directories, enables you to respond to reviews, add pictures, video, and relevant information. All of this helps! If you can, and this is where the man-hours really start to rack up (if you’re dealing not only with directory sites like Google, Citysearch, etc., but your social media as well it does get a bit intense!) keep your information up to date. One useful tool I’ve found for keeping tabs on all my social media is Hootsuite.com. It brings all of your SM pages (FB, Twitter, Linkdin, and certain blogs) onto one dashboard that you can log into. It consolidates your updates, allows you to schedule posts for later dates, and plethora other options that really help streamline the process.

So we’ve addressed some things you can do yourself, for free. In my next article I’ll address some common mistakes made when dealing with Customer Reviews and some possible courses of action!

 

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Review Methods/Yelp issues

With all the hype about online reviews and how they affect your business, it’s often difficult to decide what route you should take as a business owner in dealing with them. Companies like Yelp don’t make it any easier. At times it even seems they encourage consumers to write out right slanderous reviews. Now, as a business owner how are you to decide how to deal with this?

An article written by Keely Kolmes of the New York Times states:

“Some doctors address this problem by requiring their patients to sign forms promising not to post reviews of services on Web sites. A company called Medical Justice, which helps doctors fend off malpractice suits, has encouraged its clients to have patients sign agreements giving the doctors control over Web postings mentioning their practices.”

This is a method you can definitely try, but not one I would recommend. It’s trying to go around the problem instead of working through it. People will always complain no matter what you do. You need to take a 3rd party approach. Having someone gather reviews and syndicating them as well as defending negative reviews is essential in todays business. Call Pro-Insites today to see how we can help

 

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Costly SEO myths and misinformation

When it comes to SEO, myths and misinformation can cost you a hell of a lot!

Lost rankings.
Lost time.
Marketing budget costs.
Loss of profits and sales.
As stated previously, when working in a small business, time is precious. At ProInsites we realize that it is therefore imperative that we get some of this misinformation about SEO out of the way so that you may focus on SEO that will produce results and income for your business.

1. SEO is difficult.

You may have heard the saying, ” SEO is not rocket science” or you may have been told that ” SEO is extremely difficult and one needs a computer science degree to do it”.

Well, the first comment is the closest description although an additional part was left off…

“ SEO is not rocket science however it is time consuming!”

Quality SEO can be accomplished and when a business is willing to devote some money and time to it. It is no different to any other service that requires skill and knowledge to execute. At ProInsites we only implement quality SEO because we acknowledge that a certain amount of time must be put in to achieve results and obtain a level of proficiency.

As for the people saying SEO is too hard, have you noticed who they usually are?

You guessed it, the big companies or individuals who are charging mega bucks for their SEO services. They certainly don’t want every company learning SEO or developing quality standards that they can’t compete with? That would mean loss of business and them having to decrease their outlandish fees! Wouldn’t that be a pity.

2. SEO submissions.

The days of submitting your website to the major search engines is long gone. To get your whole site indexed and rolling forward we will simply submit one of your pages to any of the major social media sites, submit a press release using a PR service or build an xml sitemap and submit it to Google sitemaps.

3. Submit to thousands of search engines.

This one I truly love! Thousands of search engines usually mean hundreds of tiny search engines and directories no one uses plus thousands of ‘Free For All” (FFA) pages that will quickly deflate your rankings on any search engine.

Apart from some search engines based on your business theme and local search, the only search engines you need to be on are these top 5.

As you can see from the statistics from 2007 they make up over 90% of all searches done online using a major search engine.

4. The goal is to get as many top rankings as possible.

As discussed earlier, the goal is to get the maximum return of investment for your SEO efforts.

(In our next note of the SEO series, I will share how to keep your rankings in place using SEO long term strategies)

 
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Posted by on June 2, 2011 in Industry News, SEO

 

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Brandon Forbes/Online business consultant/Brandon Forbes/web Identity

The way business is established online is through web-design, SEO, networking, and social media. Now you can go beyond this but this is what you need bare minimum. Now the issue with that is that you have to outsource to a SEO, outsource to a web guy, then outsource to someone else for your social media and networking. Now the problem with this is you as the business owner are now paying a crap load to outsource to multiple people/companies. Pro-Insites and their team of professionals have now brought all of that under one umbrella, and they do it all for LESS THAN YOU WOULD PAY A MINIMUM WAGE EMPLOYEE!!! Now this is an amazing tool especially for any kind of a start up company. So contact Pro-Insites and see how the can help you establish your business online as well as putting more money in your pocket

 

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Stop Waisting Time

Who is Brandon Forbes,  what is Brandon Forbes doing on this earth, what is Brandon Forbes supposed to accomplish. These are questions that people generally ask themselves as they go through life. These are pointless questions. Everyone spends so much time asking these pointless questions that people have been asking for thousands of years like they are going to be the magical 1 that cracks the code and reveals the meaning of life.  Guess what you won’t be that magical one. The universe is way to complex for any one man to understand.

So with that said my suggestion is that everyone should stop trying to figure out the answers to these questions that will never get answers to and start trying to focus on answers to questions that apply to their immediate life. Questions like do I enjoy my job? What are my strengths? What are my weaknesses? What do I enjoy doing the most? These are the questions that make you who you are. Forget the media, forget the music you listen to, and forget that boss you may or may not respect. Figure your shit out on your own.

But hey, thats just my opinion.

Cheers!