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Category Archives: Web Design

Provides information on how I design and build websites for companies and the importance of having one.

How to create a successful recipe for my online business?

Well If you are looking to expand your business online the first thing one would do is research. Now If you have already done this you have quickly learned that everyone knows best and everyone has the perfect solution and half of those people end up being scams. When you are done, you have more questions than you started with and an empty pocket because you outsourced everything to different people.

First off let me start by saying getting a specialist in SEO on your side is one of the most important things you can do as a business owner. However do realize that it is not the only thing you need. There is something that a lot of business owners overlook when it comes to getting yourself noticed online. That is your reputation online.

According to ABC and USA today 80% of all new business is now being generated through reviews.

Step back for a second and let that soak in. That means if you are receiving a lot of negative feed back online you are only reaching 20% of you potential online customer base. In addition google released an algorithm late last year that now punishes businesses for having negative reviews pushing them farther down in rankings.

Think of it like this SEO is building roads to your business and reputation management makes you look good when people find you.

Pro-Insites has been developing strategies to work with this since the beginning of the industry. If you haven’t already give us a call and see how we can help.

“Knowledge is power” and our knowledge is free.

 

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Manage your Business’ Reputation, Don’t let it manage your Business

As the influx of businesses into the online realm continues to increase, more and more business owners are awakening to the impact that this vast “World of Mouth” is having on their bottom line. I read an article yesterday where roughly 250 marketers were asked how many of them believed they should be leveraging SM/RM to their advantage. As one would expect, nearly every hand came up. When asked how many had actually implemented a strategy, only about ten hands remained.  This begs the question, why?

When handled properly,

Social Media/Reputation Management

can be one of the largest assets to your marketing arsenal.  Improperly implemented, one can generally hope for menial results at best, and a quagmire at worst. In speaking with clients, one of the running themes of discussion I run into, is the mindset of “I know I need to do something, but I don’t know what to do, how to do it, and if I did, I don’t have the time, resources, or desire to do it myself or hire more staff to handle it, so rather than open pandoras box and risk causing more harm than good, I have chosen to do nothing.” This is completely natural! Conditioning and trepidation can be powerful adversaries! Envision a child going to the dentist…

So… How does one avoid the pitfalls that plague the less successful ventures into this arena? How can I make this dentist visit not only painless, but pleasurable? You’re reading this, so in doing your research you are already ahead of the power curve. Things are changing online every day, so one needs to be up to speed with not only what is hitting hard now, but what WILL BE hitting hard down the road. Do your research, find what directories affect your specific business most. This is a good place to start. Case in point, a restaurant would probably be more concerned with directories like Menuism, Urbanspoon, Zagat, or Menupages. Doubtful an automotive dealership would find any of these sites useful, however would find dealerrater, ratemydealer, etc. much more effective.

Now, you’ve narrowed the scope of directories pertinent to your target market down to a handful of sites. Now what? First things first,

CLAIM YOUR LISTINGS!

This step is invaluable to the security and efficacy of your listings, yet is often overlooked. It costs nothing (I’m not aware of a site yet that charges for this), takes 5-20 minutes depending on site, depth of info, and user proficiency. Once claimed, your listing automatically ranks higher, and on many directories, enables you to respond to reviews, add pictures, video, and relevant information. All of this helps! If you can, and this is where the man-hours really start to rack up (if you’re dealing not only with directory sites like Google, Citysearch, etc., but your social media as well it does get a bit intense!) keep your information up to date. One useful tool I’ve found for keeping tabs on all my social media is Hootsuite.com. It brings all of your SM pages (FB, Twitter, Linkdin, and certain blogs) onto one dashboard that you can log into. It consolidates your updates, allows you to schedule posts for later dates, and plethora other options that really help streamline the process.

So we’ve addressed some things you can do yourself, for free. In my next article I’ll address some common mistakes made when dealing with Customer Reviews and some possible courses of action!

 

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Brandon Forbes/Online business consultant/Brandon Forbes/web Identity

The way business is established online is through web-design, SEO, networking, and social media. Now you can go beyond this but this is what you need bare minimum. Now the issue with that is that you have to outsource to a SEO, outsource to a web guy, then outsource to someone else for your social media and networking. Now the problem with this is you as the business owner are now paying a crap load to outsource to multiple people/companies. Pro-Insites and their team of professionals have now brought all of that under one umbrella, and they do it all for LESS THAN YOU WOULD PAY A MINIMUM WAGE EMPLOYEE!!! Now this is an amazing tool especially for any kind of a start up company. So contact Pro-Insites and see how the can help you establish your business online as well as putting more money in your pocket

 

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