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Tag Archives: higher ranking

How to create a successful recipe for my online business?

Well If you are looking to expand your business online the first thing one would do is research. Now If you have already done this you have quickly learned that everyone knows best and everyone has the perfect solution and half of those people end up being scams. When you are done, you have more questions than you started with and an empty pocket because you outsourced everything to different people.

First off let me start by saying getting a specialist in SEO on your side is one of the most important things you can do as a business owner. However do realize that it is not the only thing you need. There is something that a lot of business owners overlook when it comes to getting yourself noticed online. That is your reputation online.

According to ABC and USA today 80% of all new business is now being generated through reviews.

Step back for a second and let that soak in. That means if you are receiving a lot of negative feed back online you are only reaching 20% of you potential online customer base. In addition google released an algorithm late last year that now punishes businesses for having negative reviews pushing them farther down in rankings.

Think of it like this SEO is building roads to your business and reputation management makes you look good when people find you.

Pro-Insites has been developing strategies to work with this since the beginning of the industry. If you haven’t already give us a call and see how we can help.

“Knowledge is power” and our knowledge is free.

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Manage your Business’ Reputation, Don’t let it manage your Business

As the influx of businesses into the online realm continues to increase, more and more business owners are awakening to the impact that this vast “World of Mouth” is having on their bottom line. I read an article yesterday where roughly 250 marketers were asked how many of them believed they should be leveraging SM/RM to their advantage. As one would expect, nearly every hand came up. When asked how many had actually implemented a strategy, only about ten hands remained.  This begs the question, why?

When handled properly,

Social Media/Reputation Management

can be one of the largest assets to your marketing arsenal.  Improperly implemented, one can generally hope for menial results at best, and a quagmire at worst. In speaking with clients, one of the running themes of discussion I run into, is the mindset of “I know I need to do something, but I don’t know what to do, how to do it, and if I did, I don’t have the time, resources, or desire to do it myself or hire more staff to handle it, so rather than open pandoras box and risk causing more harm than good, I have chosen to do nothing.” This is completely natural! Conditioning and trepidation can be powerful adversaries! Envision a child going to the dentist…

So… How does one avoid the pitfalls that plague the less successful ventures into this arena? How can I make this dentist visit not only painless, but pleasurable? You’re reading this, so in doing your research you are already ahead of the power curve. Things are changing online every day, so one needs to be up to speed with not only what is hitting hard now, but what WILL BE hitting hard down the road. Do your research, find what directories affect your specific business most. This is a good place to start. Case in point, a restaurant would probably be more concerned with directories like Menuism, Urbanspoon, Zagat, or Menupages. Doubtful an automotive dealership would find any of these sites useful, however would find dealerrater, ratemydealer, etc. much more effective.

Now, you’ve narrowed the scope of directories pertinent to your target market down to a handful of sites. Now what? First things first,

CLAIM YOUR LISTINGS!

This step is invaluable to the security and efficacy of your listings, yet is often overlooked. It costs nothing (I’m not aware of a site yet that charges for this), takes 5-20 minutes depending on site, depth of info, and user proficiency. Once claimed, your listing automatically ranks higher, and on many directories, enables you to respond to reviews, add pictures, video, and relevant information. All of this helps! If you can, and this is where the man-hours really start to rack up (if you’re dealing not only with directory sites like Google, Citysearch, etc., but your social media as well it does get a bit intense!) keep your information up to date. One useful tool I’ve found for keeping tabs on all my social media is Hootsuite.com. It brings all of your SM pages (FB, Twitter, Linkdin, and certain blogs) onto one dashboard that you can log into. It consolidates your updates, allows you to schedule posts for later dates, and plethora other options that really help streamline the process.

So we’ve addressed some things you can do yourself, for free. In my next article I’ll address some common mistakes made when dealing with Customer Reviews and some possible courses of action!

 

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Costly SEO myths and misinformation

When it comes to SEO, myths and misinformation can cost you a hell of a lot!

Lost rankings.
Lost time.
Marketing budget costs.
Loss of profits and sales.
As stated previously, when working in a small business, time is precious. At ProInsites we realize that it is therefore imperative that we get some of this misinformation about SEO out of the way so that you may focus on SEO that will produce results and income for your business.

1. SEO is difficult.

You may have heard the saying, ” SEO is not rocket science” or you may have been told that ” SEO is extremely difficult and one needs a computer science degree to do it”.

Well, the first comment is the closest description although an additional part was left off…

“ SEO is not rocket science however it is time consuming!”

Quality SEO can be accomplished and when a business is willing to devote some money and time to it. It is no different to any other service that requires skill and knowledge to execute. At ProInsites we only implement quality SEO because we acknowledge that a certain amount of time must be put in to achieve results and obtain a level of proficiency.

As for the people saying SEO is too hard, have you noticed who they usually are?

You guessed it, the big companies or individuals who are charging mega bucks for their SEO services. They certainly don’t want every company learning SEO or developing quality standards that they can’t compete with? That would mean loss of business and them having to decrease their outlandish fees! Wouldn’t that be a pity.

2. SEO submissions.

The days of submitting your website to the major search engines is long gone. To get your whole site indexed and rolling forward we will simply submit one of your pages to any of the major social media sites, submit a press release using a PR service or build an xml sitemap and submit it to Google sitemaps.

3. Submit to thousands of search engines.

This one I truly love! Thousands of search engines usually mean hundreds of tiny search engines and directories no one uses plus thousands of ‘Free For All” (FFA) pages that will quickly deflate your rankings on any search engine.

Apart from some search engines based on your business theme and local search, the only search engines you need to be on are these top 5.

As you can see from the statistics from 2007 they make up over 90% of all searches done online using a major search engine.

4. The goal is to get as many top rankings as possible.

As discussed earlier, the goal is to get the maximum return of investment for your SEO efforts.

(In our next note of the SEO series, I will share how to keep your rankings in place using SEO long term strategies)

 
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Posted by on June 2, 2011 in Industry News, SEO

 

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Online Presence/ Social Media

Business has always been a little cut throat. In today’s age that has only increased thanks to the world wide web. As a business owner I am sure you already out source to multiple companies and spend sometimes thousands on newspaper ads, billboards and lets not forget about those sign twirlers. Brandon Forbes along with Pro-Insites have developed methods to combine all aspects under one roof at a cost lower than what you would pay a minimum wage employee. We handle everything from web-design, to SEO, SEM, reputation management, social media, social networking, to.. well you get the point. There are a lot of companies that do all of these things but not one that combines all of it under one umbrella. Come talk to professionals that have been doing this for over 20 years.

 
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Posted by on February 19, 2011 in SEO, Social Media

 

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